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Data Visualization

Data Visualization is the effective graphic representation of data.

Data Visualization.jpg

Effectiveness Factors

To be effective, Data Visualization must connect with the intended audience. Effectiveness factors include:

  • Purpose: effectively addressing the purpose(s) of the visualization(s), e.g., explaining a subject, invoking a response such as a sale or inquiry, entertaining an audience

  • Titles: having concise titles that efficiently convey the purpose of a slide, chart, table, etc.

  • Clarity: having the content fit the purpose in a way that is readily understood by the audience

  • Design: presenting the right balance of visual elements (e.g., formats, texts, colors)

  • Cost: costs range from free for open source to fairly expensive for commercial products

Commercial Products

A fairly complete list with filtering can be found here. Popular products include:

References